Google Is Getting Better at Finding Webpages — But Many Still Go Unnoticed

Ever wonder why some pages on the internet show up on Google, and others don’t? Or why your blog post or product page doesn’t appear in search results, no matter how many times you check?

New research shows that Google is getting better at finding and listing webpages, but many pages still never make it into search results — and that can be a big deal for anyone trying to grow online.

First, What Is “Indexing”?

Think of Google as a giant library. When you publish something on the internet — like a blog post, a product page, or a service listing — Google needs to find it and add it to its library shelves. That process is called indexing.

If your page isn’t indexed, it won’t show up in Google searches at all. It’s like writing a book and never getting it into the bookstore.

So, indexing is the first step to being discoverable online. If Google doesn’t index your page, people won’t find it — even if it’s great content.

What the Research Found

A tool called IndexCheckr, which tracks how Google handles pages, studied over 16 million webpages. Here’s what they found:

Google Is Indexing More Pages Than It Used To

Between 2022 and 2025, Google has gotten better at indexing pages. More content is being added to its “library” than in previous years.

That’s good news! It means that Google is improving at noticing and storing new webpages.

But Over Half of Pages Still Don’t Get Indexed

Even with improvements, the study found that:

• 62% of pages were never indexed at all.
• If a page isn’t indexed within 6 months, it probably never will be.
• Only 37% of pages actually made it into Google’s index.

In other words: Most pages never even get a chance to show up in Google searches.

Some Pages Are Removed After Being Indexed

It gets more complicated. Even if your page is indexed at first, it might not stay there.

The research found that:

• About 14% of pages were removed within 3 months of being indexed.
• Around 21% were removed at some point, meaning 1 in 5 pages were later dropped by Google.

Why? Often it’s because Google decides the content isn’t useful or original enough, or sometimes site owners ask for pages to be removed on purpose.

Manual Tools Don’t Always Help

There are tools that let you ask Google to look at your page faster. But this study found that:

• Only 29% of pages submitted through these tools were actually indexed.
• 70% stayed invisible, even after being submitted.

So, while tools can help, they’re not magic solutions.

Why This Matters to You

If you run a blog, small business website, or online store, indexing is crucial. If Google doesn’t index your page, no one can find it through a search — and that can mean fewer visitors, fewer leads, or lost sales.

Here are a few reasons your page might not get indexed:

• The content is too thin, repetitive, or low quality.
• It looks like it’s written for search engines, not real people.
• It doesn’t offer anything new, useful, or interesting.

For example, some online stores copy-and-paste the same descriptions on every product — or add a lot of meaningless text to “trick” Google. But Google is smarter now, and it’s focusing more on what real people want.

Final Thoughts

Here’s the good news:

• Google is improving at finding and indexing pages.
• Most indexed pages stay in Google’s search results.
• Pages that are helpful, original, and made for people — not just for search engines — have a better chance of being indexed.

But here’s the tough truth:

• Over half of the internet’s pages still go unseen.
• Shortcuts don’t work anymore — the quality of your content really matters.

If you want your website to succeed, focus on creating content that’s genuinely helpful, well-written, and valuable to your audience. That’s what Google wants — and what real people want too.